about us

Founded in 1989, PetEx has devoted its efforts to promoting pets’ health by distributing high-quality pet products with an emphasis on grooming products. Thanks to the love of our satisfied clientele, in 2009 we were able to expand our business and started distributing our products worldwide. In 2019, we were able to take our business forward yet again and developed a revolutionary line of products based on advanced technologies and quality ingredients from the dead sea. 


Our pets are our connection to our past, to our future, to our roots, and our buds, they are our connection to nature. They have always been there for us, and their love gives us the power to overcome our greatest challenges and strive for a better tomorrow.

Even a small encounter with a loving pet like hearing the soft sigh of a happy mare or seeing the excited tail wags of a joyful pup can turn our day around. And so, our strong desire to nurture and protect our loved companions is completely understandable.


The deep relationship between humans and pets and its great importance led us at PetEx to embark on a journey in search of the best ways to promote pets’ wellness and health. 

During this process, we came to understand that some of the best technologies were already invented, tested, and improved over the course of billions of years, as nature itself is the ultimate engineer and inventor. 

The key is to know how to locate those principles and mechanisms in nature and wisely incorporate them into our 21st lifestyle. For this reason, we devoted our efforts to do exactly so, using a team of specialists including expert veterinarians, biologists, chemists, and animal behavioral experts.

The result of our rigorous quest is a line of groundbreaking products that address the various needs of our pets and treat all sorts of conditions, all using cutting-edge technologies alongside nature’s best solutions.